Nicknamed double-A, like the accessibility standard.
Bringing Accessibility and Product Design Excellence to Every Project
Ph.D. (h.c.) in Accessibility and Inclusive Design
I am actively involved with the MATF at W3C, which has been tasked to translate the WCAG to fit the mobile apps use case. My experience of working with WHO and ILO gave me the initial boost to bring accessibility to design phase, which led to development of accessibility guidelines for design professionals.
With over a decade of experience, I specialize in designing accessible mobile apps and data-driven products that transform complex information. I am experienced in co-owning the problem space with product managers, shaping solutions that balance user needs with business goals in high-impact areas like segmentation tools, user behavior analysis, and metrics platforms. My role extends beyond design—I'm actively involved in product strategy and decision-making, ensuring that every solution we create is scalable, and aligned with key performance metrics.
I work closely with cross-functional teams to develop accessible design systems that help in creation of accessible apps and products without the designers having to second guess their choices.
Demonstrating top competencies in accessible design and inclusive technologies. I have acquired the IAAP performance, how professional standards for guidance about the techniques and guidelines.
I contribute to global accessibility standards by testing and documenting mobile-specific features. MATF is translating and testing the guidelines along with mobile-first accessibility guidelines.
Awarded an Honorary Doctorate by American Management University for public-facing work in digital accessibility, including designing the SUC Score framework that help designers and PMs consider accessibility right from the start.
From foundational components to design tokens, I provide designers more reusable, highly maintainable design systems that support the most complex scenarios while ensuring inclusive development.
I've published multiple resources, including the WCAG 2.2 Designers' Handbook, providing accessibility best practices. My content incorporates storytelling with real-world application to help make the subject accessible to a wider audience, making it ideal for both experts and beginners.
Partnering with teams on product strategy, grounded in deep research and validated processes, to design optimised, accessible experiences—analytics dashboards, complex data visualisation—for SaaS and enterprise products, spanning design systems, performance analytics, and accessibility metrics to drive meaningful impact.
